Cult Edit Studio

WORLD 05

Épanouie

JEWELLERY WITH APPETITE

Ringed hands holding a red lobster over a silver tray

Not worn. Consumed.

THE BRAND GAP

The brief rejected safety. What it asked for instead was appetite, provocation & desire.

THE STRATEGIC DIRECTION

Sensual. Symbolic. Unapologetic.

THE APPLICATION

The campaign: not worn. Consumed.

THE WORLD, IN IMAGES

  • A red fish on a white ground, one blue eye
  • A ringed hand holding a red fish against white