Cult Edit Studio

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WORLD 06 · ÉPANOUIE · 2021

Épanouie

Not worn. Consumed.

CAMPAIGN ART DIRECTION · MACRO PRODUCT PHOTOGRAPHY · LIFESTYLE PHOTOGRAPHY · UGC AND SOCIAL CONTENT STRATEGY

Building a distinctive visual world for Épanouie, a demi-fine jewellery brand made to bridge custom and fine jewellery.

Accessible luxury, photographed with appetite.

Founded in 2021, Épanouie offered gold-plated and gold-vermeil jewellery at an accessible price point, from fifty to two hundred pounds. The brand needed a complete image library, across its full inventory, campaigns and social content, that could make its pieces feel as desirable and elevated as their fine-jewellery references.

THE WORK

  • A sapphire halo ring, close
  • Stacked gold rings against blue
  • The sapphire oval ring, close
  • The Catch: hands on the fish, a second frame
  • Sapphire halo studs, mirrored
  • The Catch: hands in rings holding the fish
  • The sapphire twist ring, close
  • A gold ring against a blue bag
  • The emerald bracelet laid flat
  • Hands lift the red fish on a silver platter
  • Emerald halo studs
  • A hand in gold rings in gold light
  • A tennis bracelet, mirrored
  • A sapphire earring at the ear, hand raised
  • The twist ring and its shadow
  • The Catch: the fish held up, bracelets on both wrists
  • An emerald halo ring
  • Two hands in gold on the blue bag
  • An emerald line bracelet, close
  • The Catch: the fish in a jewelled hand
  • The amethyst band, a second angle
  • Hands in rings crossed at the chest
  • An amethyst eternity band in rose gold
  • The Catch: a red fish wearing a tennis bracelet
  • A pink cushion-cut ring in hard light
  • Gold rings on a hand at the shoulder
  • Gold rings on a hand holding a blue clutch
  • The Catch: a hand in rings on the fish
  • Pink halo drop earrings
  • A ring on a hand holding a glass
  • A model in green satin wearing the ruby-and-amethyst collar
  • Pink halo rings on mirrored glass
  • The Catch: rings on the fish's belly
  • Pink oval stones, close
  • A model in profile, a gold hoop and ring
  • The Catch: rings held to the fish's fin
  • A gold ring against a teal bag