Cult Edit Studio

THE STUDY

WORLD 11

  • BRAND CAMPAIGN
  • ART DIRECTION
  • LUXURY PRODUCT
  • LIFESTYLE PHOTOGRAPHY

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WORLD 11 · ELARA · 2026

Elara

BRAND CAMPAIGN · ART DIRECTION · LUXURY PRODUCT AND LIFESTYLE PHOTOGRAPHY

Launching Elara's Liquid Veil through a cinematic campaign that made skincare feel like an object of desire.

A study in liquid gold, luminous skin and modern ritual.

As an emerging skincare brand, Elara needed launch imagery that could establish a premium visual language from the outset: one that communicated both the sensorial quality of the product and its luxury positioning.

THE WORK

  • The amber, close, veined with gold
  • The bottle backlit, the amber lit from within
  • The bottle on a black plinth
  • The bottle in its mortar, the light through the glass
  • The bottle in a black stone mortar
  • The bottle in its mortar from above
  • The label, close: Elara, Liquid Veil, face serum
  • The bottle on its stone, the wide shadow of the afternoon
  • A model presses the serum to her cheek, the amber bottle in hand
  • The bottle in silhouette against the sun
  • The Liquid Veil bottle on stone in low sun, its shadow thrown gold
  • A woman embracing the bottle at the water's edge
  • The bottle by the pool, upright
  • The bottle's curve in raking light
  • The bottle at the pool's edge, its shadow on the stone
  • A woman in black reclining by the pool beside the bottle
  • The poolside recline, wide