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WORLD 07 · THE EVERYDAY OBJECT · 2026

The Everyday Object

SOCIAL CAMPAIGN DIRECTION · SHORT-FORM VIDEO ADS · PRODUCT STORYTELLING

Reframing a dual-sided chopping board as a thoughtful upgrade to the ritual where every meal begins.

Upgrade the ordinary.

Chopping boards are used every day, yet rarely considered. Most are treated as replaceable kitchen commodities: plastic, functional and forgettable. The opportunity was not to invent a new product, but to give an already smart design the attention it deserved.

THE WORK

  • Ad: one board, every task
  • The deck: The Everyday Object, upgrade the ordinary
  • Ad: one board, every task, the second frame
  • The deck: a simple object, thoughtfully redesigned
  • Ad: one board, five smart functions
  • The deck: where every meal begins
  • Ad: the board on linen, one board every task
  • The deck: designing attention in the feed
  • Ad: dual sided cutting board
  • The board's built-in sharpening edge and grinding area, annotated
  • A knife on the textured steel surface, close
  • The two boards, upright
  • The deck: short-form content built for the scroll
  • Ad: smart design for everyday cooking