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WORLD 08 · COPENHAGEN CANDLE COMPANY · 2024

Copenhagen Candle Company

PRODUCT PHOTOGRAPHY · CAMPAIGN ART DIRECTION · SOCIAL-FIRST UGC STORYTELLING AND BRAND DIRECTION

A three-part product storytelling system created to launch Copenhagen Candle Company's direct-to-consumer collections.

Rebuilding the brand's visual world for its first customer-facing chapter.

Copenhagen Candle Company had built its reputation supplying major retailers including Sainsbury's and Tesco, but its move into B2C needed an entirely new visual foundation. With no cohesive product-image inventory for its own website or social channels, the collections needed to feel considered, desirable and distinctly theirs.

THE WORK

  • The reeds from above, fanned in the glass
  • A Signature reed diffuser on a glass block among bare branches, in amber light
  • The diffuser and orchid at dusk, framed
  • The glass block's edge and the branches, closer
  • A Signature diffuser beside a dark orchid
  • A Signature candle on a glass block, dried meadow grasses behind it
  • Amber and vanilla, the candle's three flames close
  • The diffuser among lilies, framed
  • An Oud candle in dark glass beside a red rose
  • A Signature diffuser with gypsophila
  • A single reed meeting the oil
  • A three-wick Christmas candle among pine, dried orange and berries
  • Fig and blackcurrant beside the orchid, framed
  • The diffuser among gypsophila at dusk, framed
  • A Signature diffuser among purple lilies
  • An Oud diffuser among pine cones
  • The three-wick candle from above
  • A Signature candle under a branch of mimosa
  • The glass block's curve in amber light
  • The Signature diffuser among branches, a warmer angle
  • The diffuser among lilies, a second frame
  • An Oud diffuser on moss, ferns behind
  • The orchid's petal, close
  • A Signature candle among gypsophila
  • The diffuser among branches, framed
  • A Signature diffuser among purple lilies, the first angle
  • The reeds and the neck of the bottle, close
  • The Christmas candle among pine and dried orange, a second angle
  • Fig and blackcurrant, the diffuser's label close
  • A Signature candle beside a fern
  • The diffuser among lilies, a third frame
  • A lit Oud candle in dark glass on a bed of moss
  • The glass block's rim and the branches behind it, in amber