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WORLD 02 · COPENHAGEN CANDLE COMPANY · 2024

Copenhagen Candle Company

PRODUCT PHOTOGRAPHY · CAMPAIGN ART DIRECTION · SOCIAL-FIRST UGC STORYTELLING AND BRAND DIRECTION

A three-part product storytelling system created to launch Copenhagen Candle Company's direct-to-consumer collections.

Rebuilding the brand's visual world for its first customer-facing chapter.

Copenhagen Candle Company had built its reputation supplying major retailers including Sainsbury's and Tesco, but its move into B2C needed an entirely new visual foundation. With no cohesive product-image inventory for its own website or social channels, the collections needed to feel considered, desirable and distinctly theirs.

THE WORK

  • The three-wick candle from above
  • A Signature diffuser beside a dark orchid
  • The glass block's edge and the branches, closer
  • A Signature candle among gypsophila
  • The diffuser and orchid at dusk, framed
  • The diffuser among lilies, framed
  • A Signature candle on a glass block, dried meadow grasses behind it
  • The diffuser among gypsophila at dusk, framed
  • The orchid's petal, close
  • A Signature candle under a branch of mimosa
  • The glass block's rim and the branches behind it, in amber
  • A Signature candle beside a fern
  • The diffuser among lilies, a second frame
  • The diffuser among branches, framed
  • The diffuser among lilies, a third frame
  • The reeds from above, fanned in the glass
  • An Oud candle in dark glass beside a red rose
  • Amber and vanilla, the candle's three flames close
  • A Signature reed diffuser on a glass block among bare branches, in amber light
  • A single reed meeting the oil
  • A lit Oud candle in dark glass on a bed of moss
  • A Signature diffuser with gypsophila
  • Fig and blackcurrant beside the orchid, framed
  • A Signature diffuser among purple lilies
  • The glass block's curve in amber light
  • A three-wick Christmas candle among pine, dried orange and berries
  • An Oud diffuser among pine cones
  • The Signature diffuser among branches, a warmer angle
  • The reeds and the neck of the bottle, close
  • An Oud diffuser on moss, ferns behind
  • A Signature diffuser among purple lilies, the first angle
  • The Christmas candle among pine and dried orange, a second angle
  • Fig and blackcurrant, the diffuser's label close