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WORLD 01 · CLUB RÉFORMÉ · 2025

Club Réformé

JOIN THE CONGREGATION OF CORE

CAMPAIGN WORLDBUILDING · CINEMATIC PRODUCT STORYTELLING

A cinematic launch campaign for a boutique reformer Pilates and recovery club.

Building a more intimate, intentional world around movement, recovery and belonging.

Reformer Pilates was often presented as a workout rather than an experience. Club Réformé offered something more considered: movement, recovery and community. It needed a distinct identity that made that feeling immediately tangible.

THE WORK

  • Join the congregation of core: the campaign still, the line set in the sky
  • A woman in a suede cap and cream robe, hair in the wind
  • Join the congregation of core: the line over the monoliths
  • A figure in cream draped across the seats of an ancient amphitheatre
  • A woman in a white robe on the stage, figures behind her
  • A woman in a white robe on the steps of a temple
  • A woman in a wrapped cream robe against the sky
  • The poster: join the congregation of core; know her, reflect her, become her
  • Her eyes, close
  • A barefoot woman in a flowing white robe walks the ruins
  • A marble bust on a stone plinth