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WORLD 13 · SIPS · 2026

Sips

The Amazon Listing

AMAZON CONTENT · PRODUCT PHOTOGRAPHY

The Sips listing built for Amazon: a lead image, lifestyle tiles, the bottle's dimensions, the colourways and a colour guide, so the brand carries its story through to the point of purchase.

Built to sell where the customer already is.

On Amazon the bottle has to explain itself in a grid of tiles, with no campaign around it. The listing needed to carry the brand's story and the practical information a shopper wants before buying.

THE LISTING

  • The bottle's dimensions, the Amazon tile
  • The colourways, the Amazon tile
  • The premium colour guide with Pantone swatches
  • The product page, the bottle and its colour list
  • Colour swatches: butter yellow, sage green, lilac purple, petal pink
  • The bottle beside its palette
  • The bottle's silhouette in four colours
  • A bulky traditional bottle beside the neat Sips flat bottle
  • The flat bottle in a handbag beside a traditional bottle
  • Lemons in the clear Sips bag, the Amazon lead image
  • The bottle held above the sea, the Amazon tile
  • The colourways in a line
  • A grid of the bottle in use, the Amazon tile
  • The lilac colourway, embossed