Cult Edit Studio

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WORLD 13 · SIPS · 2026

Sips

BRAND STRATEGY · RETAIL SALES TOOLS · CAMPAIGN PLATFORM · PRODUCT PHOTOGRAPHY · AMAZON CONTENT

Equipping Sips with the strategy, story and sales tools to show up consistently across retail and Amazon.

One clearer brand world, built to move from pitch to purchase.

Sips needed a more joined-up approach across its retail presence, campaign messaging and ecommerce content. The brand required stronger sales materials and a clearer visual system to communicate the product confidently to both retail partners and customers.

THE WORK

  • Lemons in the clear bag on a stone floor, wide
  • The retail pitch deck, page 1
  • Lemons in the clear Sips bag, the Amazon lead image
  • The bottle on a plate, lid on
  • The brand playbook, page 1
  • The bottle with earphones on marble
  • The bottle's dimensions, the Amazon tile
  • The retail pitch deck, page 2
  • The bottle with earphones on stone
  • A woman at the pool's edge with the yellow bottle
  • A grid of the bottle in use, the Amazon tile
  • The retail pitch deck, page 3
  • A woman in sunglasses resting by the pool, the bottle beside her
  • The brand playbook, page 2
  • The lilac bottle on a yoga mat
  • The bottle held above the sea, the Amazon tile
  • The retail pitch deck, page 4
  • The bottle in a tennis bag against a wall
  • A bangled hand lifting the bottle from a bag
  • The colourways, the Amazon tile
  • The retail pitch deck, page 5
  • Bottles on lit shelves
  • The brand playbook, page 3
  • A robed figure reads a newspaper beneath a plane
  • The lilac colourway, embossed
  • An embrace by the lake, the yellow bottle held
  • The retail pitch deck, page 6
  • The bottle carried through an olive grove
  • The premium colour guide with Pantone swatches
  • A child drinks from the bottle on a boat
  • The retail pitch deck, page 7
  • The brand playbook, page 4
  • The bottle on a magazine on a bed
  • The colourways in a line
  • Lemons in the clear bag
  • The retail pitch deck, page 8
  • The crystal-mesh bottle, lit
  • The product page, the bottle and its colour list
  • The cherry bottle on white
  • The retail pitch deck, page 9
  • The brand playbook, page 5
  • The cherry bottle, a second angle
  • The bottle carried at the hip
  • Colour swatches: butter yellow, sage green, lilac purple, petal pink
  • The retail pitch deck, page 10
  • The bottle on a chain strap
  • A jewelled hand on the bottle, green velvet
  • The bottle's silhouette in four colours
  • The retail pitch deck, page 11
  • The bottle in a sauna
  • The brand playbook, page 6
  • The bottle in a wardrobe
  • The bottle beside its palette
  • The retail pitch deck, page 12
  • The bottle in a fridge among grapes and lemons
  • The bottle on a bathroom shelf
  • A bulky traditional bottle beside the neat Sips flat bottle
  • The retail pitch deck, page 13
  • The bottle with stickers on marble
  • The brand playbook, page 7
  • Bottles on shelves, a second angle
  • The flat bottle in a handbag beside a traditional bottle
  • The retail pitch deck, page 14
  • Bottles on shelves, a third angle

THE IMMERSIVE VERSION

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