Cult Edit Studio

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WORLD 09 · THE ALPINE CAP · 2026

La Montagna

QUIET LUXURY · MATERIAL-LED PRODUCT DIRECTION · CAMPAIGN WORLDBUILDING

Sheepskin suede. Wool-lined.

The product's strength lay in its materials: soft sheepskin suede and a warm wool lining. Its visual direction needed to communicate that function and tactility without turning the cap into a styled fashion prop.

THE WORK

  • The man in the cap on the ridge at dawn, the valley in mist
  • The man from behind, the peaks ahead
  • The man from behind on the moor
  • The man in the cap turning to the camera
  • The pair from behind on the path
  • The cap: front, side, back and inside
  • The man walking down the hillside, the flock around him
  • The pair walking hand in hand through the flock
  • The woman in the cap and coat, the ridge behind her
  • The cap, front
  • The pair face to face among the flock, the peak behind
  • The woman in profile on the hillside, mist in the valley
  • The cap, back, the buckle
  • The pair standing together in the high pasture
  • The cap, three-quarter
  • The woman crossing the pasture among the flock