WORLD 06
The Alpine Cap
MATERIAL-LED PRODUCT DIRECTION
Sheepskin suede. Wool-lined. Made for cold.
THE BRAND GAP
Designed for cold climates and quiet movement. The environment defines the product.
THE STRATEGIC DIRECTION
Material in landscape. Nothing isolated. Nothing artificial.
THE VISUAL WORLD
Worn, not styled.
THE APPLICATION
A consistent visual language across campaign, product, and environment.
